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Google or Microsoft : Who Do We Hate The Most?

Remember the "good old days" when EVERYBODY hated Microsoft, and Bill Gates was the devil in (geek) disguise???

Well, guess what? In Redmond, they're laughing their heads off these days, because the heat is off them and onto Google!

Bill Gates & Steve Ballmer must be quietly thrilled that Page & Brin are now public enemy # 1…

..or so it seems!

Poor Google are now in trouble 'cause everyone thinks they're out to get 'them' if you sell advertising on your sites designed to pass link popularity to the buyer's site/s.

Hardest hit seems to be sites using Text Link Ads (and similar), as well as those sites which seem to be a part of a network (blog networks such as b5 Media are an excellent example).

The screaming (and conspiracy theories) has arisen due to a page rank drop in some of the more well known and popular sites, and Google is once again the devil incarnate!

It's really become rather tiresome to hear everyone carry on like they just lost a limb, when their page rank went down, but it's not like Google didn't warn them this was going to happen!

Heck, Matt Cutts (Google's golden haired anti-spam poster child) has made more than 1 post to his blog discussing Google's dissatisfaction with people trying to manipulate their search engine results by purchasing text links designed to build link popularity.

Here's his comments on Text Links and PageRank, followed up by a post about How to Report Paid Links !

People…if this wasn't a HUGE big warning to you that Google aint gonna stand for this stuff, then all I can say is that you deserve all the lost pagerank you got!

Folks, whether you like it or not, it's Google's search engine, and if they don't want you gaming their system, then that's their choice! Besides, you should be smart enough to not totally rely on Google for all your traffic - that's my 1st lesson from all this, and the other takeaway is that if you stick to Google's basic rules (ie. don't try and scam their search engine results), you'll be less effected by these internet seismic eruptions and the fall-out that ALWAYS happens after such an event!

If you build your business on a single pillar (eg. just Google/Search Engine Traffic), you'll take a tumble ONE DAY, so you should get started NOW building MULTIPLE sources of traffic to your site. I might even explain how to do that one day … soon. :-)

Finally, here's some commentary on the web about this Page Rank update & Google Shake Out:

  • Search Engine Land talks about Google going after paid links
  • Google Page Rank Crash Affects Dozens of Websites, www.labnol.org
  • Google Slapping Entire Internet Marketing Industry, courtneytuttle.com
  • 2nd Google PageRank in October 2007, Search Engine Roundtable
  • PR Update Today - Many Sink, The SEO Scoop
  • Digg Favorites Slapped By Google, andybeard.eu
  • ProBlogger - PageRank 4, ProBlogger
  • Thanks Google!, Copyblogger
  • Google Changing the PageRank Algorithm?, www.dailyblogtips.com
  • Google PageRank As Good As Dead, Everybody Go To
  • Google PR October 2007, danielctw.com
  • Google attacks its competitors with PR meltdown, Syntagma Media
  • If the SEOs Go, Does Google Go Too?, CenterNetworks
  • Google Drops PageRank For Many Sites: Paid Links or New Algorithm?, Search Engine Journal
  • The Great Google Bitch Slap, www.twentysteps.com
  • PageRank Drops for Many Sites, Google Blogoscoped
  • Google Pagerank Penalties A TextLinkAds Killer?, Jim Kukral
  • Google uses the PageRank hammer, mathewingram.com
  • Google Declares Jihad On Blog Link Farms, TechCrunch
  • Google PageRank Penalties For Network Blogs, technosailor.com
  • Google hammers web sites, perhaps for paid links — who knows?, The Guardian
  • The Ongoing PageRank Massacre Hits Big Players, Fantomaster
  • Three Clicks to Spam: Google's Hypocritical Link Selling Policy, mashable.com
  • Time to pay the Page Rank Piper, TechWag
  • Google PageRank Update and It's All Down, John Chow dot Com
  • Search: Is Google punishing dirty linkwhores?, Valleywag
  • Is Google's PageRank algorithm changing?, News.com
  • The Randomness of Google PageRank, Dan Blank
  • Google: Journalistopia as important as Washington Post, LA Times, Journalistopia
  • At Last, Google Declares War on Parasitic Link Farms and Feed Scraping Blogs, B.L. Ochman's weblog
  • Taken Down a Peg (or 2) as Google Page Rank Drops for Many, the Constant Observer
  • Google Changing the PageRank Algorithm?, Crenk
  • How's Your PageRank? Mine's Still an 8, Ryan Stewart
  • Anyone Have Some Boots I Could Borrow?, Search Engine Guide
  • Google's PageRank Shuffle: Big Sites Say Bye-bye, Traffic, Silicon Alley Insider
  • Is Google's PageRank algorithm changing?, Webware
  • (Thanks to Barry Schwartz at Search Engine Land for the above list)

    To finish this discussion, here's some wise words from a wise man - Mr Pro Blogger himself (Darren Rowse). Read, learn, enjoy AND put into practise!

    Forget About Page Rank and Build a Better Blog

    Get building QUALITY content folks, and let Google worry about Page Rank. Stop trying to scam the system and you've got a much better chance of succeeding in the long term.

    fini…


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    1. Peter | Oct 31, 2007 | Reply

      Well said Eran… I think a lot of people have lost perspective, and your comments are right on the mark.

      It was very useful to provide the other links to see other people's viewpoints.

      Cheers,
      Peter

    2. Lex | Nov 2, 2007 | Reply

      Hi Eran,

      Thanks for a very interesting post. The links to Matt Cutts blog were also extremely useful, I hadn't read those posts before.

      I fully agree with your conclusion about building quality content, and letting the PR sort itself out.

      Lex

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